Coke's Circular Community Promotion

also posted in Current Philippines.. this post can be applicable to all Coke distributors around the world as Coke's engagement on circular community sustainability.

This is excluding caps and labels as I learned from the news.Coca-Cola Philippines have been for and supporting circular economy for bottling and for plastic packaging in the Philippines.And also I learned,Coca-Cola Philippines have sustainability initiatives and have so-called "sustainability hub" on their particular web address if one would like to look at it and learn something.

Coca-Cola Philippines have launched,introduced and supported a bottling made from 100 % recycled PET plastic or so-called "rPET" or Recycled Polyethylene Terephthalate as it is what to be mean.The bottle is now available in Coca-Cola original on 190ml and 390ml and in Wilkins bottle or Wilkins Pure on 500ml. And the company have also already established drop-off points across the entire country or as I learned an over of 2,800 recycling drop-off points.

This sustainability initiative is inspired by the efforts to help solve plastic waste problem;thus,the consumer engagement initiative - "Mey Ikabobote Pa" or what they promote - "Bottles can have many lives".

Coca-Cola Philippines President Tony Del Rosario,says : "Coca-Cola recognizes that the plastic waste problem in the Philippines is both urgent and complex.Therefore,it will take a collaborative effort to solve this issue.In line with our commitment to helping build a circular economy in the country,we are working to offer innovative packaging design,expand collection and recycling program,and forge strategic alliances with stakeholders - including government agencies,industry partners,and local organizations...We will also use our brand power to engage consumers in collection and recycling initiatives and build awareness that used plastic bottles can have many lives."

Coca-Cola have established an initiatives like the PETValue Philippines - a bottle-to-bottle recycling facility.It is a joint venture of Coca-Cola Beverages Philippines,Inc.(CCBPI) and Indorama Ventures. Indorama Ventures is said to be a leader or a global leader in packaging solutions and green technology.Coca-Cola have also "Tapon To Ipon: Basta Klaro,Panalo!"

"Mey Ikabobote Pa" includes (1) new rPET labels like "Recycle Me Again" and a QR code (2) consumer recycling experiences on Coca-Cola's on ground events.(3) a digital-led communications for consumers to co-create educational content to and for a wider audience experience (4) have partnership with 7-Eleven and Shell.

Coca-Cola have also "Tapon To Reborn" for its employees to engage and participate on its commitment for sustainability.

CCBPI President and CEO Gareth McGeown says : "At CCBPI,we always say that we are only as strong as the communities we serve.Everything we do builds on our promise to create a more sustainable future for Filipinos.We always strive to set higher standards for he industry,but more importantly for ourselves - because we know we need to do more,and you have our commitment that we will do more.We are thankful for the support of our partners in helping give our bottles many more lives."

#MeyIkaboboitePa(Bottles Can Have Many Lives)